All webinars are held on Wednesdays at 1 p.m. Central time, and are hosted via GoToWebinar. Registration is required. Participants must submit a separate registration form for each webinar you are interested in attending. There is no limit to the number of webinars that an individual can attend.
5 Tips for Word of Mouth Marketing
August 3, presented by Rachel Altman
Word of mouth marketing is one of the most powerful tools for boosting program engagement. Utilizing reviews from your users, patrons, clients, or community members provides credibility and allows new people to hear from the people who you’ve already helped. Additionally, focusing on user generated content on social media will help you grow your user base and following.
During this webinar, you’ll learn best practices for word-of-mouth marketing, including:
- Creating unique hashtags
- Incentives for user generated content
- Building community
- Collecting and sharing testimonials
- Offering unique and share worthy experiences
Handling Change at the Staff Level: Awareness, Resilience, and Communication
August 10, presented by Megan Schadlich & Sarah A. Scala
No matter if you’re facing normal challenges like a new strategic plan or a redesign of your physical space, or larger issues like questioning where you fit in libraries, change can be daunting or even scary. This workshop is designed to give you a hand in recognizing what kind of change you’re experiencing and tools for dealing with change at a staff level through personal strategies for resilience and effective communication tools.
Attendees will learn how to:
- Recognize and differentiate types of change
- Communicate concerns, ideas, feedback effectively during change
- Learn proven methods and strategies of resilience for self and others
Fighting for #FReadom
August 17, presented by Nancy Jo Lambert
Facing book and materials challenges can be overwhelming and frightening. Turn your concern into constructive action by equipping yourself with knowledge, best practices, and preparation. Learn how to be prepared to navigate challenges and advocate for students’ intellectual freedom. Join #FReadomFighters Nancy Jo Lambert for this webinar, where they will discuss:
- Key elements for strong collection development and reconsideration policies
- How to leverage your policies when facing challenges
- Practice scenarios
- Advocacy tools for asserting intellectual freedom
- How to recognize, and respond to, soft censorship in your library
Building and Sustaining Community Partnerships
August 24, presented by Audrey Barbakov
Community partnerships have the power to meet your library’s strategic goals, expand your reach and amplify the best in your community. Help your community achieve its aspirations by creating partnerships built on solid relationships, mutual respect and shared goals. Learn to forge partnerships for stronger community-led libraries where collaboration leads to innovation.
In this interactive and informative program, you will learn:
- Methods for developing effective, sustainable partnerships
- Common partnership pitfalls and how to avoid them
- How to utilize the spectrum of public participation to increase the impact of your partnerships
Time to Think: The Importance of Focus (and how to find it in our busy interconnected lives)
August 31, presented by Brenda Hough
“I just need to focus, and I will get this done!” We set out with the best of intentions, but it is a distracted world in which we live. Whether it’s the dings and alerts from our phone and email or co-workers and customers needing our attention, making time for focused work can be a challenge.
Join time management aficionado Brenda Hough for 60 minutes that will be an investment in your future work life. She will describe some of the key elements that keep us from being able to focus and will share techniques that you can use to improve your ability to avoid distractions and interruptions. In addition to ideas for individuals to implement, suggestions for making our workplaces more “focus friendly” will be covered, too.
Attendees will learn how to:
- Identify common challenges that hinder your ability to focus
- Create a work environment that helps your attention span
- Communicate with others about expectations and needs related to focus
